Specific facts
Think of specific facts that people might be looking up about the subject.
Either a decidated page for each or an page covering several.
Related topics
A guide to related topics that users might want to investigate.
How to…
“How to…” articles. Everything from how to choose things to how to operate them.
Opinions
Write down opinions on a topic. The world is dominated by opinions, but they may be lacking online in the area you are marketing? They don’t have to be controversial opinions, just simple opinions that you’d say in person to someone normally for instance.
Feel free to comment if you can add help to this page or point out issues and solutions you have found. I do not provide support on this site, if you need help with a problem head over to stack overflow.