Be it a page that wants to convert visitors into signups or the link form an advert, this is a ‘conversion page’. Questions to ask yourself What are we trying to do with this page? Ensure the page has real focus, an aim to achieve one single outcome. What information can we provide to make […]

Think storytelling You wouldn’t tell a friend that your new washing machine is 4.8dB quieter than your old one, you’d tell them that you’ve now got a machine which you can run overnight without keeping you awake.

Specific facts Think of specific facts that people might be looking up about the subject. Either a decidated page for each or an page covering several. Related topics A guide to related topics that users might want to investigate. How to… “How to…” articles.  Everything from how to choose things to how to operate them. […]