This Twitter thread by Alex Hormozi is fantastic for focussing on what matters most.


“It’s extremely difficult to convince an audience to use & pay for a new product when there are existing more mature solutions.

It’s much easier if the product is the only/best option.

In both cases, you’ll need to be certain of the problem.”

Minh-Phuc Tran

“Find a niche and deliver more value than everyone else”

Goofycrisp

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